Category Archives: Identity

Identity, Part 4: Your Goal Statement


There’s an insight from David Deida that’s similar to this.

A man who knows his deepest purpose in life and gives his deepest gifts to the world is a superior man. As it so happens this kind of man also attracts women. As a byproduct though, not as the goal.

The idea is this. Having purpose seeps into every interaction you have with women: from the approach all the way to how you lead her in bed. She feels your strong purposiveness on an unconscious level, and it attracts her.


Because having purpose is what gives a man his masculinity. And masculinity attracts the feminine, in the same way the north pole of a magnet attracts the south pole.

That was David Deida’s idea at least. And if that’s true… which I think it is… the next question becomes:

HOW do you find your deepest purpose?

Excellent question. And that’s what this post is all about. Deida suggests either sitting in silence and solitude, or challenging yourself, living life on the edge.

And all I’ve gotta say is, Amen to that bro.

But I’ve also found that making a list of goals helps a lot, too. For me, it focuses me. I recently came across a set of questions that really helped me to get clear on my own purpose, and I wanted to pass them along to you, too.

Here they are:

1) What are five things you want to accomplish in the next 3 months?






2) Which is THE most important? Second most? Third most? Fourth most? Fifth most?

  1.  _____________________________________________________________
  2. _____________________________________________________________
  3. _____________________________________________________________
  4. _____________________________________________________________
  5. _____________________________________________________________

3) How can you make the goals as specific as possible? For example, instead of saying “I want to lose weight,” a SPECIFIC goal would be “I want to 20 pounds.” There’s something about NUMBERS that makes goals more specific. Makes them measurable at least.

4) What’s the deadline? That’s easy. Whatever date is 3 months from now.

By the way, why have a deadline?

Makes the difference between “Someday it would be nice to…” to driving the goals to COMPLETION.

Deadline: ____________________________________________________________

5) What’s my action plan? What do I have to do each day to drive the goals to completion? So, if your goal is to lose 20 pounds, an action plan might be working out 6 days a week for 20 minutes and eating within 2000 calories per day.

Action Plan #1. ________________________________________________________________

Action Plan #2. ________________________________________________________________

Action Plan #3. ________________________________________________________________

Action Plan #4. ________________________________________________________________

Action Plan #5. ________________________________________________________________

Then do that activity EACH DAY. Each tiny little shovel of dirt each day moves mountains.

Once you complete those five goals, you get to make a new set of goals. Yipee! Haha

And here’s another great tip I learned from Eben Pagan, the guy behind David DeAngelo. Do whatever is the MOST important goal on your list… FIRST thing when you wake up in the morning. And make sure to do it for at least one hour of focused, uninterrupted time. No email, phone calls, text messages during that hour. Just focus on that one goal for an hour, two hours if you can, then take a 10 or 20 minute break. That way if anything gets you off track during your day, at least you’ve got that important thing done already. This has personally helped me A LOT to actually get my goals done.

6) What motto might inspire you to stay on track? “Now is the time, not later, but now?” “Drive to Completion?” “Just Do It?” “Nose to the grindstone?” “Stick with it until I get it?” “Keep it simple?” Some other motto? I’ve been writing a motto that inspires me next to my list of goals. This helps, too.

Then I read those goals daily, morning and night if I’m good. I’m not always perfect at it though. And I don’t always like reading them either. Some days I’ll even say to myself “is it really necessary to read my goals today? I already know what they are.”

But when I read them anyway, I’m always glad I do. Only takes five minutes… or less. It gets the focus back. Reminds me of the big picture. Keeps me on track. And makes it so the goals actually become something like a self-fulfilling prophesy.

One last awesome question I want to share with you.

7) What’s the larger vision of your life? For example, what will your life look like 3 years from now? What will you be doing for a career? Where will you be living? How much will you make in month?

And this can be WHATEVER the hell you want to be. If you hear a voice that sounds vaguely like your friends and family that say “can’t” or “impossible” or “stupid” (I hear it all the time) SQUASH THAT MO FO! Replace the phrase “I can’t” with the question “how can I?” It totally shifts your consciousness from impossible to possible. I learned that piece of gold from Robert Kiyosaki (“Rich Dad Poor Dad”).

Anyway, this question is a lot of fun to answer because you get to let your imagination run free.

By the way, speaking of your larger vision, something I learned from Michael J. Fox of all people: He said he was happier, more awake, and more alive when he was helping the world become more aware of “Parkinson’s Disease” than when  he was a big movie star with like six porsches.

What I took from that is: it almost seems like a person’s happiness is connected with something that’s larger than the self. Something that allows you to give back to the world in someway.

So, maybe your larger vision will revolve around this, giving your gifts to something higher than the self?

Now that doesn’t mean being a self-righteous crusader or sacrificing your self for others. Just the opposite. It means making yourself strong first (read: lighting yourself up from within) so you can’t help but shine your light to to the world.

It’s like one of my favorite quotes, which comes from Gil Bailie: “Don’t ask yourself what the world needs. Ask yourself what makes you come alive, and go do that, because what the world needs is people who have come alive.”

And didn’t Jesus say something similar this, too? Something about not putting your light under a bushel, but to let it shine let it shine let it shine? Another one of my favorite quotes, this time from Marianne Williamson in her book “A Return To Love,” reminds me of Jesus’s saying: “And as we let our own light shine, we unconsciously give other people permission to do the same.”

I think that’s what having the larger vision is all about. Giving your deepest gifts to the world.

I know I just went off there. But this point means a lot to me. And what was my point?

Just that making a list of goals and breaking them down into daily action steps has worked WONDERS for me. It’s been a life changer. It’s helped me to get my life on track. So, I wanted to share it with you.

Try it out. You’ll love it. Your deepest purpose becomes clearer, and you already start giving your deepest gifts to the world. Having purpose makes us more masculine. Again the byproduct (not so much the goal) is you attract women, too.

Very nice.


Identity, part 3: What Makes You Come Alive?

“Don’t ask yourself what the world needs. Ask yourself what makes you come alive, and go do that,

because what the world needs is people who have come alive.”


– Gil Bailie, as quoted by John Eldredge in “Wild at Heart,” page 200.

Identity, part 2

Choose an identity that will make you successful with women

Every single guy has the ability to be successful with women. It’s not that some guys have it and other guys don’t. There’s no gene for success with women. ALL of us guys have it within us. We all have the masculinity that women love.

So what’s in the way of our success?

Well, there’s inner-game issues and outer-game issues.

Outer-game is about all the skills. That’s important. No doubt.

But without the right IDENTITY, or inner-game, all the skills in the world will be little better than a band-aid. Outer-game heals only the surface. But what you believe about yourself, your IDENTITY, will determine your success from the inside out.

Identity is really only a label. Be careful of the labels you put on yourself and the labels other people try to put on you. Give yourself a label that will make you more successful with women. Guess what? Your behavior will become consistent with that label.

Here’s another way of putting it.

People think they can change their behavior.

A smoker tries to quit, an obese person tries to eat less. And they fail. Why?

You can NEVER change your behavior. You have to change your identity first. Change the way you think of yourself. A smoker has to eliminate the label “smoker.” An obese person has to stop thinking of himself as someone who’s “fat.” Change the label first, even if you don’t see it yet, and the behavior will follow. Labels are like a self-fulfilling prophesy.

So, if you think of yourself as someone who’ll never be successful with women, you’ll act like that. But if you change the label and identify yourself with someone who’s irresistible to women, you’ll act more successful with women.

Change your identity first.

Decide who you want to become. And don’t “become” that person. BE that person RIGHT NOW! Now’s the time. Not later, but right now.

Speak, feel, act like a man who’s successful with women.

Now, you might hear a lot of people laugh at you and say no you “can’t” and reinforce those negative labels on you. The closest people in your life, your family and friends, will say these things to you. They’ve known you a certain way and have pigeon-holed you a certain way and they’ll resist your change.

Don’t let them.

YOU define who you are. YOU judge yourself. YOU get to determine whoever the hell you are and what you want. PERIOD.

And if you screw up along the way and get rejected by women, it’s okay. Just don’t let the screwup define you. You can screw up, but don’t be a “screwup.” You can do something stupid, but it doesn’t mean you’re “stupid.” You can do something terrible, but it doesn’t mean you’re a “terrible person.”

If you start to think you’re a “terrible person,” you’ll probably start doing more terrible things. Because that’s your identity. Do you think correctional institutions really correct behavior, or do they just reinforce a person’s identity as a “terrible person”? Don’t get me started. That’s a whole other story.

The point is, the mistakes you make aren’t your identity. It’s not permanent.

Some labels are beneficial, though. If that label or identity that brings you confidence and freedom, it will help you rather than hinder you. If you make your identity one that’s confident and one who knows how to make women feel wonderful… Your brain will figure out ways to make this come true.

So, be actively aware of any deep-seated beliefs about yourself that might be holding you back. So many of us are unconscious of the beliefs that don’t help us. Then ask who you really are at your deepest level. What is that spark in you, that divine flame, that’s been smothered? That’s who you really are.

Once you figure out who you truly are, FUSE with that identity. Step into the body of a man who’s successful with women. And emulate him. You get to decide. The rest is history.


Ever picked up a smokin’ hot woman from a club, but then you see her the next morning without her makeup? Well, if she still looks hot,

nice. If not,


Well, there are ton of pickup artists out there who’ve memorized lots of gambits to attract women. And they work. But what happens the next day when he’s run out of gambits?


He’s like a woman who relies ONLY on her makeup to attract men. Don’t be the women who’s skin deep! Know who you are. Get an identity.

But how does one get an identity? How does a guy get to know who he is?

Now, that is a great question. And I haven’t the slightest clue. So, that”s why I’m writing this post. To find out.

I just looked up the word identity. It comes from the Latin identificare, “to make the same as.”

Okay, so maybe one way to begin the process is like that verse from the Bible. “Where your treasure is, there your heart will also be.” (Matthew 6:21) Finding what you naturally love says something about where your heart is. It’s like you make yourself the same as that thing.

Also, the ancient Greeks had this idea that there are basically four types of people in the world. Discovering your “type” might be a step to getting to know who you are better.

Then there’s Confucius: “The gem cannot be polished without friction, nor man perfected without trials.” Love it. Not backing down from friction and trials might be another way?

If so, here’s four possible ways a guy might get clearer on his identity, to get some substance behind the mask.


Aristotle: “We are what we repeatedly do. Excellence, then, is not an act but a habit.” That’s from his Nicomachean Ethics. What activity do you enjoy doing the most? That brings the DEEPEST FULFILLMENT. The thing that lights you up and you could do for HOURS. This might be your “treasure.” And your identity.


Jung, like the ancient Greeks, thought there were 4 types of people in the world. The ancient Greek idea, systemized by Hippocrates into the first medical theory, was that there were four elements in the universe, four humors in the body, and four temperaments in a human being. These were the four temperaments:

Sanguine: Impulsive, pleasure-seeking, charismatic, boisterous. They like to be the center of attention. They tend to get distracted easily, and lose interest when something stops being fun. Talkative, not shy. They almost have a shameless nature. They’d make great show people.

Cholera: Ambitious, leader-like, aggressive, assertive, not afraid of confrontation. They can dominate people. They don’t make the best listeners, and they’re not super-patient or super-empathetic. They’re swift to action, but can be disorganized. They’d make great CEOs.

Melancholy: The thinkers and analyzers. They don’t mind being by themselves to contemplate. They can be indecisive, and can get worried or sad. They’d make the best professors or psychologists.

Phlegm: Relaxed, calm, quiet, supportive, empathetic, these are the peace-makers. They’re good listeners, but don’t like confrontation and can be taken advantage of. They make great poets, artists, and lovers.

Jung’s idea seems to update Hippocrates’ idea. Jung thought each of us have all four types within us. But we’re born with a leading temperament. Here’s a quick test to find out which temperament is your “home.”

Question #1: When you need to recharge your batteries, do you seek solitude or the energy of being among lots of people? Introverts prefer solitude or a few close friends (the inner-world), extroverts prefer the energy of other people (the outer-world).

Question #2: Do you think you’re more rational or emotional? For example, when making a decision about something, would you sit down and make a pro/con list, or would you rely on what feels best?

Question #3: Here are the four personality types. Which do YOU think describes you the best? Not what others may think you are, but what YOU think you are.

Red = see Cholera

Yellow = see Sanguine

Blue = see Melancholy

Green = see Phlegm

So, that’s your leading temperament. The temperament you were born with. That’s home.

Now, here’s the thing. On the circle above, the temperament that’s diagonal from you is your least dominant temperament. Jung would say this is the weakest part of your personality. And he would say that to become a more integrated human being you must strengthen that weakest part in you.

So, for example, if you’re a green personality, your strength is your empathy, but your weakness might be issues with assertiveness, where the red personality is strongest. One task would be to incorporate more of that “red” energy in you, to learn to be more assertive. Likewise, if you lead with red, your strength is your assertiveness, but one task would be to incorporate more calmness and empathy, the “green” energy. Ultimately, we must find balance between all four temperaments.

We also have a secondary and a third temperament. It’s very unusual for your weakest temperament be secondary. If your opposite temperament is your secondary you’re either insane or a genius. Haha

Anyway, this is just a quick test. And as with any labeling system, they are labels. Human constructions that help us to sort, organize and understand. But they’re not reality. This system can help us get to know ourselves though. And it helps us to see others who are different than us NOT as inferior, but as simply different. It can help us get to know the women we meet better, too. Bonus.


There’s this great suggestion from Brad P about the “sexy stereotype.” Have you heard about it? In case you haven’t, it goes something like this. Find a sexy “type” girls love, and that you’d like to become, and copy his fashion.

You might feel like you have the rocker type inside you.

Copy his fashion. Maybe you want to be the motor cycle guy with a leather jacket.

Copy his fashion. Or the rapper type.

Copy his fashion. Or the Latin Lover type.

Or the successful businessman/professional type.

Or the artist type.

Or whatever “sexy type” women swoon for. And you secretly say to yourself “I’m kinda like that.”

Copy his fashion.

Okay, so this is a great way to fix fashion problems, sure. But also, it’s an ingenious way to discover your identity, too.

You could also ask who your hero is. Real-life or fiction. Someone you look up to. Emulate him until you bring that hero out from within yourself.

Oh, and screw what anyone else says about what “type” you wanna become. SCREW em. If they laugh at you and say you “can’t,” screw em screw em screw em. This is about YOU and how YOU view yourself. They don’t know you. But finding a type that’s like you, you’ll begin to see yourself.

What about the Seducer type? Can the seducer or pickup artist type be an identity? I don’t see why not, except for one condition.

If “getting” women is the source of your fulfillment, it’s weak. You’re looking outside for your happiness. Anything “external”–fame, glory, money, power, or recognition–change. So, if those outside forces change, what happens. Right. You fall.

But what’s “internal”… that part of us that’s been with us all our life, and that was probably there before birth, and after death, is sturdy. It’s unchanging. If we build an identity here, when outside forces change, we’re still left standing. Jesuit priest Tony DeMello’s book “Awareness/Way to Love” taught me this.

Awesome book. Highly recommended.

Anyway, the point is, if a guy were to make “seducer” or “pickup artist” his identity, he’s better off NOT making women the target, but himself.

Rembrandt Van Rijn (1606-1669), Winter Landscape (c. 1649). In the Fogg Art Museum at Harvard University.

I took this drawing from Betty Edward’s book “Drawing on The Right Side of The Brain” (p. 23). In it, she makes the point that we not only see the “objective” scene Rembrandt was trying to portray, but we also sense Rembrandt’s emotional response to it. We see through the landscape to Rembrandt himself. She then quotes a Zen master-archer Herrigel:

“The art of archery is not an athletic ability mastered more or less through physical practice, but rather a skill with its object consisting in mentally hitting the mark. Therefore, the archer is basically aiming for himself. Through this, perhaps, he will succeed in hitting the target–his essential self.”

You could say the same thing about learning to become a seducer. It’s a skill. The real object is not “getting” women, but self-awareness.


This is my favorite. When there’s something we think is impossible for us to do, do it anyway. Nice. Like, if you’ve always done fifteen pull-ups and twenty seems impossible, go for twenty anyway. We might “fail” but fuck it. We grow! And find our excellence. So, here’s five ways we might build character:

A. PUSH OUR LIMITS: For example, approaching women. Traveling alone to unfamiliar places. Standing up for yourself. Doing that extra pull up. Taking on a project that’s slightly above your skill level.

Formula: Something you think is just slightly out of reach… slightly higher than your skill level… go for it. You’ll find your “high point.”

When you think about it, our life is defined by our moments of excellence, it’s not defined by the moments when we do grocery shopping or watch TV. Michael Jordan’s greatness is defined by the moments where he pushed the limits. When we push our limits, that’s when we touch greatness.

B. TAKE ON LEADERSHIP ROLES: Even if it’s as simple as a group of people not knowing where they want to eat, saying we’re going here is practicing leadership.

C. TAKE ON NEW ACTIVITIES: Starting a new workout and sticking with it for 90 days. Enrolling in a class, like cooking or dancing or writing or carpentry. Joining a sports team. Fixing the car or something in the house. Giving to charity. Working with a soup kitchen. They exercise your mind. Which makes us evolve.

D. RESILIENCE: When something gets tough, don’t give up. Keep going. Rejection by a girl. Whateva! Instead of taking it personally, what’s the lesson we gotta learn?

Whenever there’s pain, don’t blame the other person. If the pain is a girl rejecting us, for example, instead of saying she’s a bitch, look at yourself. What could I have done better? I learned this from Neil Strauss. He said it was one of the secrets to his success as a pickup artist. Pain = there’s a lesson trying to wake us up.

Also, I heard Eben Pagan, the man behind David DeAngelo, once say something in the copy for his “Get Altitude” program that really stuck with me. He said the difference between stars and non-stars is the difference between cause and effect. Stars see themselves as a cause in the world. Non-stars see themselves as victims. If you see yourself as a cause in a painful situation instead of as an effect, you become someone that makes things happen in the world, instead of the world happening to you. A shepherd, not a sheep.

And besides, being unfazed by dissonance, by pain, is a practice of strength. Nothing is ever a big deal. Let me repeat that. NOTHING, and I mean NOTHING, is EVER a big deal. Heeeeell, no. Whatever comes up, you can handle it.

E. FOCUS/PURPOSE: Ahhhhh. My favorite. Discover your deepest gifts and give them to the world. Everyone has a gift to give to the world. Okay, well then, how do we discover our deepest gifts? Challenge is one way. But solitude is another. In solitude, ask yourself over and over again what is my purpose in this life? A quiet voice within will answer.

But discovery is only the beginning. Giving those gifts is the next step. And giving despite getting shit on for giving. Ever noticed how no one has succeeded in bringing light into the world? Socrates, killed. Jesus, crucified. Martin Luther King, Jr., shot. But give anyway.

This is my favorite, because not only do you discover who you truly are, but you step outside the “self” to give to the wider world in some small way.


Anyway, this is a starter at least for how a guy can get clearer on his identity. I’m working on these myself Just writing about it invigorates me because it reminds me what’s most important in life.

So, identity. It’s not just about attracting women. I mean, it definitely helps. Hell, yeah. But even better, it’s about becoming excellent for its own sake.

And, hey, meeting hot women in the process…

Jennifer Walcott

Jennifer Walcott

thumbs up. Leaving her better off than we found her?

Pure joy. There’s nothing wrong with gambits, as long as you know who you are underneath.